raising_awareness
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raising_awareness [2019/03/21 19:06] – freeworlder | raising_awareness [2019/04/22 20:44] – [Limits of awareness] jusr | ||
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====== Creating mass awareness ====== | ====== Creating mass awareness ====== | ||
- | Since the market system is firmly embedded in our culture and daily habits, it can take some considerable effort just to alert people to the possibility that there may be alternative ways to conduct society. While most well-meaning people may express horror at various forms of social injustice, by and large people tend to lay-off these problems onto other agencies like governments or charities. The idea that ' | + | Since the market system is firmly embedded in our culture and daily habits, it can take some considerable effort just to alert people to the possibility that there may be alternative ways to conduct society. |
- | It's not a stretch to say that consumer culture is not just about consuming commodities, | + | While most well-meaning people may express horror at various forms of social injustice, by and large people tend to lay-off these problems onto other agencies like governments or charities. //(The unfortunately ubiquitous notion that ' |
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+ | It's not a stretch to say that consumer culture is not just about consuming | ||
But being social creatures has its advantages and we can use the very same methods that corporate media use to promote their products to share information about the new way of doing things. This means we have to find ways of sharing our message through engaging and exciting ways. | But being social creatures has its advantages and we can use the very same methods that corporate media use to promote their products to share information about the new way of doing things. This means we have to find ways of sharing our message through engaging and exciting ways. | ||
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It ought to be considered that, while awareness is vitally necessary, it is not an end in itself, and without substance to the promoted ideas, can actually be detrimental. | It ought to be considered that, while awareness is vitally necessary, it is not an end in itself, and without substance to the promoted ideas, can actually be detrimental. | ||
- | If you imagine | + | Imagine, for example, |
- | The point is that advertising without substance is, at best, wasted effort, at worst detrimental to the campaign. Raising awareness of an open access economy therefore needs to be used a single strand in a multi-faceted campaign. When you have people' | + | The point is that advertising without substance is, at best, a wasted effort, at worst detrimental to the campaign. Raising awareness of an open access economy therefore needs to be used as a single strand in a multi-faceted campaign. When you have people' |
raising_awareness.txt · Last modified: 2021/08/04 06:11 by 127.0.0.1