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--- raising_awareness [2019/03/21 20:07] – [Limits of awareness] freeworlder
+++ raising_awareness [2021/08/04 06:11] (current) – external edit 127.0.0.1
@@ Line 18: / Line 18: @@
 Imagine, for example, that you saw some amazing product advertised then went and bought one only to find it was nothing like what's advertised, you would be angry and would likely talk badly about it among your friends - as would all the other people who were also fooled into buying the same product.
-The point is that advertising without substance is, at best, wasted effort, at worst detrimental to the campaign. Raising awareness of an open access economy therefore needs to be used a single strand in a multi-faceted campaign. When you have people's attention, show them [[prototyping|prototypes]], show them ways to engage with or understand the ideas more fully. Give them an actionable purpose.
+The point is that advertising without substance is, at best, a wasted effort, at worst detrimental to the campaign. Raising awareness of an open access economy therefore needs to be used as a single strand in a multi-faceted campaign. When you have people's attention, show them [[prototyping|prototypes]], show them ways to engage with or understand the ideas more fully. Give them an actionable purpose.